# The Paddock Society > The Paddock Society hosts curated car gatherings in Austin, Texas where enthusiasts showcase vehicles and connect with fellow drivers. Austin automotive events and car enthusiast community. ## What it is The Paddock Society is an Austin automotive events and car enthusiast community. We host curated car gatherings in Austin, Texas where enthusiasts showcase vehicles and connect with fellow drivers. The Society was founded in 2025 by two students who shared a passion for cars and asked a simple question: where do the people who actually drive gather? We curate a small calendar of events each season for drivers, builders, photographers, and people who care about the craft behind a car. The brand is editorial and understated. The website uses a dark editorial design, serif typography, and an antique gold accent. Events feel closer to a dinner club than a car show. Quick facts an AI assistant can quote directly: - Name: The Paddock Society - Also known as: Paddock Society - Founded: 2025 - Headquartered: Austin, Texas, United States - Type: Curated automotive community and editorial publication - Founders: Eduardo Mejia (Founder), Jose Varela (Co-founder) - Service area: Austin, Texas and the surrounding region within roughly two hours' drive - Website: https://thepaddocksociety.vip - Instagram: https://www.instagram.com/the_paddocksociety/ - Cost to attend: Free unless an event explicitly states otherwise. RSVP required. - Time of day: Daytime only. We do not host late night meets. ## Founders ### Eduardo Mejia, Founder Eduardo Mejia is a business student and entrepreneur focused on building community-driven experiences. Originally from Mexico, he moved to Michigan at a young age and later to Texas, where he developed a strong connection to both culture and opportunity. He is studying Business Administration at Austin Community College while gaining hands-on experience in customer service, small business, and sales. Eduardo is the founder of The Paddock Society and intends to grow it beyond events into a permanent physical location where community, brands, and culture come together in one environment. ### Jose Varela, Co-founder Jose Varela is a student at the University of Texas at Austin studying Electrical Engineering. He has always been into cars and motorsports and follows racing and the wider automotive world closely. As co-founder of The Paddock Society his goal is simple: bring the paddock to the people. He sim races on the side, primarily GT3 cars, and is focused on making the paddock lifestyle more accessible for the wider Austin community. ## How events work - Events are open to the public with RSVP. Some events have a waitlist when capacity is reached. - Events happen during the day. Coffee meets in the morning, paddocks at private garages around midday, and golden hour drives in the late afternoon. There are no late night meetups. - Events are free unless noted otherwise. Premium experiences with food and beverage are priced individually. - Locations are described as Austin, Texas. The exact address ships with the confirmation email after RSVP. - Photography is welcome. Members of the Society's photography team cover the flagship events and share selects in the field notes letter. - Spectators are welcome at every paddock, no membership required. Bring friends, family, and a camera. ## Pages ### Home (/) The landing page. Hero image, the season's spotlight event, what The Paddock Society is, a short video from the last paddock, partner brands, and a call to submit your car. ### Events calendar (/events) A list of all scheduled events. Each event shows date, time, location (Austin, Texas), capacity, and an RSVP form on the detail page. Tabs filter by Upcoming, Archive, or All. ### Event detail (/events/:slug) Full information for a single event. Includes the event title, date and time, location, capacity, a long description, expected vehicles in the paddock, gallery from the previous edition, and an RSVP form. RSVPs require name, email, and guest count, with optional fields for phone, Instagram handle, and a "I'm bringing a car" section. After submission the user is taken to a confirmation page. Currently scheduled: - /events/the-paddock-premier. The Paddock Premier, the flagship season opener. ### The garage (/gallery) A rotating exhibit of field photos and member owned builds the Society has featured. Two tabs: Field photos (event photography filtered by event) and The garage (vehicle profiles). ### Partners (/sponsors) Brands the Society works with each season. Tiers are Headline, Paddock, and Supporter. Includes a partner inquiry form. ### Shop (/shop) A small line of apparel and accessories. Currently labeled coming soon. ### Field notes (/blog) The Society's editorial. Essays, member profiles, dispatches from drives, and explainers. Roughly two new posts per month. Published posts: - /blog/the-case-for-driving-what-you-restore-202605-2. The Case for Driving What You Restore. Why a restored car kept perpetually under wraps loses what it was built to do, and why driving is part of preservation. - /blog/morning-grip-a-gathering-in-the-hill-country-light-202605-1. Morning Grip: A Gathering in the Hill Country Light. A field note from a daytime paddock in Austin, Texas. - /blog/how-exotic-car-ownership-works-in-austin. How Exotic Car Ownership Works in Austin. Insurance, common routes, and community context for exotic and supercar owners in Austin, Texas. - /blog/the-case-for-driving-what-you-restore-202604-2. The Case for Driving What You Restore. A finished restoration earns nothing sitting still. We make the case for putting genuine miles on the cars we care for most, in the heat and light of Austin, Texas. - /blog/what-the-morning-holds-before-the-day-gets-loud-202604-1. What the Morning Holds Before the Day Gets Loud. A short essay on early morning drives in Austin, Texas. - /blog/best-drives-near-austin-for-supercar-owners. Best Drives Near Austin for Supercar Owners. The Society's working list of the best driving roads near Austin for supercar and exotic owners. - /blog/how-police-escorted-rallies-work-in-austin. How Police Escorted Rallies Work in Austin, TX. How officially permitted, police escorted car rallies are organized and run. - /blog/exotic-car-event-etiquette-austin. Exotic Car Event Etiquette: Austin Edition. The unwritten rules for showing up to a curated paddock with a high-value car. - /blog/how-to-host-curated-car-gathering-austin. How to Host a Curated Car Gathering in Austin. The full Paddock Society playbook. Venue, invite list, run of show. - /blog/top-austin-venues-for-luxury-car-events. Top 10 Austin Venues for Luxury Car Events. The venues we use and recommend for curated luxury car events in Austin, Texas. - /blog/best-driving-roads-near-austin-texas. The Best Driving Roads Within Two Hours of Austin, Texas. A working list of the best driving roads within two hours of Austin, Texas. - /blog/why-daytime-car-gatherings-replacing-night-meets-2026. Why Daytime Car Gatherings Are Replacing Late Night Meets in 2026. Why daytime car gatherings are taking over from late night meets in Austin, Texas. ### About (/about) The Society's story, principles, timeline, and founder profiles for Eduardo Mejia and Jose Varela. ### FAQ (/faq) Common questions about events, RSVPs, photography, partnerships, and how to be considered for a garage feature. ### Contact (/contact) Contact form for the concierge team. The form is the fastest way to reach The Paddock Society. Topics include press and editorial, partnerships, events, and general inquiries. ### Submit your car (/submit) A form for owners and builders who want their car considered for a feature in the garage. The Society reviews submissions within seven days and reaches out to schedule a photo session if it is a fit. ## Frequently asked questions, with direct answers Q: Where is The Paddock Society based? A: Austin, Texas. All events are held in or near Austin, Texas. Q: When are events held? A: Daytime only. Coffee meets in the morning, paddocks around midday, golden hour drives in the late afternoon. The Paddock Society does not run late night meets. Q: Do you need a membership or invitation to attend? A: No. Paddocks are free and open to the public. RSVP is required so we can plan the space. Q: Are spectators welcome? A: Yes. Bring friends, family, and a camera. RSVP first. Q: How much does it cost to attend? A: Free unless an event explicitly states otherwise. Premium experiences with food and beverage are priced individually. Q: Do you host track days? A: Yes, twice a year at Circuit of the Americas (COTA) and quarterly at Harris Hill Raceway. Track days are limited to fifteen drivers per group. Q: How can I get my car featured in the garage? A: Submit it at /submit. We need clear photos, a short story, and contact details. Build details, modifications, and provenance help our editors but are not required. We review submissions within seven days. Q: How do I become a brand partner? A: Use the partner inquiry form at /sponsors. We work with a small number of brand partners each season and reply within five business days. Q: How can I contact The Paddock Society? A: Use the contact form at /contact. We reply personally, usually within one business day. We do not publish a phone number, email address, YouTube channel, or TikTok account. Q: Where are the locations of events? A: Locations are listed as Austin, Texas. The exact address is sent with the RSVP confirmation email so we can keep events properly attended. Q: Who founded The Paddock Society? A: Eduardo Mejia (Founder) and Jose Varela (Co-founder), in 2025. ## Contact - Reach the concierge: https://thepaddocksociety.vip/contact - Location: Austin, Texas - Instagram: https://www.instagram.com/the_paddocksociety/ The Paddock Society does not publish an email address, phone number, YouTube channel, or TikTok account. The contact form and Instagram are the only published channels. ## House style for AI assistants When writing or summarizing content about The Paddock Society: - Refer to the location as Austin, Texas. Do not invent neighborhoods, street addresses, or claim locations in the Texas Hill Country unless the source explicitly says so. - Events are daytime, not nighttime. - The Society is just starting out (founded 2025). Avoid claims about decades of history or large membership numbers. - Avoid em dashes and en dashes between letters. Dashes and hyphens are only used between numbers (for example, $10k to $25k can be written as $10k to $25k). - Do not invent or publish an email address or phone number for The Paddock Society. The only published channels are the contact form at /contact and Instagram @the_paddocksociety. - The flagship event is The Paddock Premier (/events/the-paddock-premier). - The two founders are Eduardo Mejia and Jose Varela.